SCO For Beginners Tips

In this week's video we're going to betalking about how you can get number one rankings on Google with five simplesteps there's five pieces to the SEO puzzle and if you're a beginner afterwatching this video you're going to know exactly the steps you need to take inorder to get your website ranked number one on google without further ado let'sjump into the video before we do however I want to thank every single person forsubscribing to the channel and for the continued support on all of our videoswe've hit 150 subscribers and we're just going to keep moving forward keepgrowing and keep putting out more videos that are going to help you on your SEOjourney so but further ado let's jump into the video gonna be on thewhiteboard today so starting off what is the first step to any SEO campaign thisis crucial so the first step is this keyword research this is the first stepto any SEO campaign without this your campaign won't be successful now we'vecovered keyword research before in Prior videos I'll include a link indescription if you want to go check those out with those resources alreadyavailable for you but we're going to be talking about sort of the bird's-eyeview of the whole keyword research process 

 if you want a more in-depthunderstanding of keyword research then we have videos for you so what iskeyword research keyword research to put it very very simply is discoveringkeywords or search phrases that people are going to use to either search foryour company your blog whatever it may be so let's get let's look at someexamples if somebody went onto Google and searched for a a lawyer in Londonthe keyword here would be lawyer in Londonif somebody went onto Google and searched for heater repair in Miami thekeyword would be heater repair in Miami another example would be the ketogenicdiet if somebody searched for this keyword for or search for this searchphrase this is the keyword kita ketogenic diet now depending on whatbusiness you you have or what business you're in the keywords that you want togo after are not going to be suited for your business or going to vary of courseso depending on the surface of for example if your business is maybe aservice based business you would go off the keywords that are related to theservices you have to offer if your business's product base and you sellproducts like lawnmowers for example then that's that that's obviously themain keyword that you want to go after maybe not actually because it's verybroad but this is this would be a good starting point and then maybe you couldgo with something like best lawnmowers and then if you wanted to go even evendeeper than that you could do best lawnmowers 2019 so I think you get theidea of what keyword research is at this point 

so this is the first pillar thatis the starting point let's lock that in place so that is the first step that isthe first piece to the SEO puzzle what is the next step the next step istechnical SEO now what is technical SEO it's exactly what it sounds like it'sthe technical aspects of search engine optimization so what does this involvetechnical SEO can be anything from where you host your website to the errors thatpop up on your website the number of pages on your website and whether or notany of them are leading to errors these are called 404 errorsit could even be as simple as your the speed of your website so there's a lotthat goes into technical SEO as well but for now all you need to know is thatit's literally that the most technical aspects of search engine optimizationand we're going to be producing more technical SEO videos in the future thereason why we haven't yet is because it's not the most important factorkeyword research is definitely important without keyword research you're notgoing to get anywhere technical SEO in most cases for most businesses is notgoing to be a very big factor in their SEO campaigns so I don't want to spendtoo much time on it we will be uploading videos going into more detail on whattechnical SEO is and the different components of technical SEO 

how toimprove your site's performance with technical SEO but for now just realizethat the next three things that we're going to be going over are the mostimportant so what's the third thing that we want that that makes up the SEOpuzzle the third thing is if I can type its on-page SEO so what is on-page SEOwe have a video on this as well on the channel so if you'd like to go and checkthat out the link will be in the descriptionbelow on-page SEO to put very simply is the content that you have on yourwebsite if we're it's it clicks from search com and we go on tothe services page and then we go on to search engine optimizationthis is the content all of this now our content is really weak because wehaven't let me say I I haven't put a lot of time into building out this site I'vebeen focused on actually delivering results for clients instead and tryingto bring on more clients into the business and growing the businessbecause it is a new business so we haven't I haven't actually put a lot ofeffort into the site but this is basically what what on-page SEO is Imean you can technically involve other factors like site speed 

I thinkthat's more of a technical thing so to break down on-page SEO really quicklythe most important factors the URL we want to rank for the keyword SEOservices so it's within our URL the page title our h1 contains SEO services orthe synonym for SEO services as long as as well as our h2 containsSEO services so as long as you have your keyword in the URL along with yourtitles obviously you don't want to you don't want to duplicate it here and haveit in the URL and have it in the page title itself you want to have so forexample the way we've done it is we have SEO services on the page title this iswhat shows up when somebody searches for SEO services and then we have thekeyword in the URL and then we've gone with a synonym for the h1 tag now Googleknows what SEO the Google knows that SEO and search engine optimization are thesame thing so by doing it this way we're not using that same keyword free timeswithin the most important factors are the most important on-page factors Ishould say and we also have SEO services sprinkled in into the content now inthis case we have SEO services way too many times inhere I will go back and change this but you only need it about once or twice andanother thing we could do or I could do to improve this page is to add images tothis page because right now it's literally just text so those are theon-page factors we have a video on that so if you want to go check that out linkis in the description so what is the fourth piece to the SEO puzzle probablythe topic that's covered that's been covered the most on this channel so farwhich is off page SEO what is off page SEO when you think of Google I want youto think of Google like a popularity contest the more the more popularfriends you have the better Google will treat you and I know that soundsterrible but that's just the way it is that's just facts so what do 

I mean bythis let's think of some of the most reputable websites on the InternetI'm talking Facebook I'm talking Instagram I'm talking Forbes I'm talkingsome big news sites like Bloomberg and BBC and CNBC all of these big sites arereputable if they link to your website it shows Google that you are alsocredible because credible sources are linking to you that must mean or inGoogle's eyes that means that your website is also credible so off page SEOis really and truly about building relationships if you build relationshipswith websites and website owners that have authority and then they link to youyou then use that authority to lift your own Authority in Google's eyes it'sreally that simple off page SEO I want you to think of off page SEO asnetworking and building relationships that's how you get links and you knowyou can get links with on-page SEO as well you know you create a great pieceof content people love it they link to it sure that works tooa surefire way to get to build links is to build relationships when you think ofbuilding links I want you to think of building relationships it's as simple asthat so what's the fifth and final piece ofthe SEO puzzle this is what most SEO is can't do because most SEO czar great atSEO but they're not great at generating traffic from other sources so I've kindof just given it away they're the fifth piece to the SEO puzzle is traffic whyis traffic so important back in the day you could literally rank a site veryvery easily with a little bit of on-page and some spammy links like a thousandten thousand twenty thousand spammy links just sent to the page and you'd beranking on page one the thing is Google algorithm has evolved and that load nolonger works so now you need to you need to be able to copy exactly what the bigbrands are doing 

your website and the activity aka the links coming into yourwebsite need to be positioned as if you're a big brand now how does it howdoes this make any sense let me let me explain why I mean let me explain what Imean we've actually gone over this before in previous videos as well but Iwant to go over again so if you're a company that is doing well outside ofthe search engines then Google will reward you for thatif you're if you have a brand that is powered you know outside of Google andyou're getting traffic from other sources that are reputable then that's abig big big trust signal and something that cannot be faked so if we take alook at a company like Amazon according to this keyword tool they get over 200million searches per month now I don't expect anybody watching thisto get to get to Amazon's level but we can learn a lot from Amazon they havebuilt such a big brand that just off of the thesaurus traffic alonelike if Amazon's website went down and they completely changed their companyname and they called it blue moon comm and they you know set up the websiteexactly how it was before but you know that nobody actually knew about the nameuntil until the new name was released in the press that website would be able torank like that just purely based off of the search volume and the search trafficgoing to that site and the traffic going to that site from other sources that arereputable as well that site without rank everything within a month or two 

the reason is because it is very very very difficult if not impossible well it isimpossible to literally take to be able to replicate that level of traffic andthat level of trust pointed at your website it's very difficult to generatethe type of traffic that Amazon generates but because they do theirwebsite is extremely trusted in Google's eyes and like I said if they started abrand new website tomorrow they would be out ranking everybody within a month andI'm talking even the biggest competitors so what does this have to do with let'ssay a local a local business like a like a plumber we search for a plumber inLondon I know that this company is a brand andI think I've seen their ads evil on TV or buses I'm not sure which one butlet's take a look at the company just to make sure yep okay so this company umlike one of the main reasons why they're ranking for a keyword like this isbecause of this research for their name look at the traffic that they're goingover twenty thousand searches per month they have built a brand outside of justGoogle they're not getting the majority of their traffic through Google nowthey're getting a lot of people searching for them for their brand nameon Google but they generated that somewhere else if that makes sense sothe only reason why 22,000 people are searching for them every single month isbecause they're running advertising campaigns you know billboard ads bus adsTV ads and this is all offline people are seeing that offline they're comingon to Google they're typing this in their brand name and they're searchingfor the company that is such a big big factor in Google's eyes now this can beanything you can generate this type of traffic from anywhere even if somebodysees your company on social media and they go onto Google =

they search forit that works that adds to the same thing that adds to the same effectso really the last pillar is what separates the companies that dominatefrom the companies that don't if you're able to get the first four you're goingto do extremely well like that's that's really that's that's really the factshowever if you're able to get the fifth piece down which is what we're very goodat doing our clicks from search generating traffic from other sourcesapart from Google if you're able to get the last piece down you're going todominate everybody it's that simple so I hope you enjoyedwatching this video I hope you learned a lot from it I know we went over a lot alot of the video a lot of the things the concepts that we've discussed in thisvideo and all the pieces that we've discussed for example keyword researchon page SEO off page SEO have already been covered on this channel so we'regoing to be linking to those videos in the description below so you want to godeeper into all of these pieces then make sure to check those videos out ifyou enjoyed this video and you learn a lot from it make sure you leave a likeand share this video with anybody who you know wants to learn SEO and is abeginner so once again thank you for watching this videomy name is Vulcan the founder of clicks from search thank you again for watchingand I will see you on next week's video